A collaboration that worked from the start. The vision and strategy were quickly in harmony, so that we could begin to develop the brand further. Together, we managed to get Men’s Health’s Glute Lab named one of the top 20 gyms in the United States. The studio is now the premier strength and body training facility in San Diego.

The gym is owned by the “Glute Guy” Bret Contreras, PhD, CSCS*D, the world’s foremost authority on glute training.

Glute lab is home to state-of-the-art equipment, unrivalled evidence-based training methods, and hands-on coaching.


Glute Lab
San Diego, CA, USA


Web Design
Brand Development
Promotional Video

When it came to web design, the job was to make the website functional and clear for visitors and potential customers. We therefore opted for a simple design, which we realized with Shopify, a provider of online shops. Visitors and potential customers can book a package directly online and now only have to pack their sports gear and drive to training.

Responsive Design

Glute Lab brings the visitor a big step closer to the start of the training on the tablet and smartphone. The website adapts to the device and the display size. Even with mobile viewing, the customer always has an overview and can quickly find the information they want.

A mobile design that keeps things clear and is easy to use.